Full Service Communications Consultancy

Our team of seven will partner with your district to support your marketing and communications, doing all of the heavy lifting. We can provide planning, community engagement, social media management, press releases, professional learning, and development of your branding, campaigns, and materials — all tailored to your exact needs and requirements.

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• Marketing & Communications Consultancy

  • Website: Review and detailed adjustment guide, step-by-step instructions for updating the site including copywriting and graphics

    • Ongoing support for website copywriting, images, and graphics

    • Collaboration with webmaster

  • Social Media 

    • Manage the District Facebook Page – Create monthly schedules, carry out targeted campaigns, make a minimum of 3 weekly posts, and monitor the page – this includes custom graphics, flyers, and responses 

    • School level

      • Provide a review and detailed adjustment guide, step-by-step instructions for improvements

      • Create a banner and a set of graphics for each school as well as the provision of training, content development, post schedules and on demand telephone/email support

  • Press Releases

    • Create and distribute press releases (both proactive and reactive as needed)

  • District Guide 

    • Design and/or development of a comprehensive guide

  • Enrollment and Other Campaigns

    • To include flyer, postcard, social media campaign, website graphics, and other outreach materials as needed

  • Flyers and Invitations

    • Quarterly plus additional as needed

  • Postal District Newsletter 

    • Create a 4-page quarterly postal newsletter for target communities

      • Create windows into the classrooms

      • Overcome negative perceptions

      • Include enrollment and other campaigns

      • Highlight student, staff, school and district successes

      • Solicit engagement

  • School Newsletter Templates (Email)

    • Set up newsletter templates

    • Support the development of content (verbiage, links, graphics) of monthly newsletters

  • Branded Handbook/Curriculum Guides  

  • Other Materials

    • Design other promotional items as needed. Examples include but are not limited to: Yard signs, banners, window films, signage, murals, etc.

  •  Print Coordination and Management of All Items

• Promoting Schools Course

• Curb to Classroom® Physical Environment Assessments and Recommendations

• Community Engagement and Listening Activities That Include:

  • An online community survey to identify larger themes related to recruitment and retention

  • In-person focus groups with current and former families, community members without children in your schools, business leaders, etc. focused on themes identified in the online survey

  • A synthesis report with recommendations

•  Secret Shopper

  • Calls and/or visits to evaluate customer service with a follow-up detailed feedback report including specific development advice

• Rebranding/Brand Refresh 

  • Can include new logo, color schemes, fonts, layout, graphics, brochure (English and Spanish), and commonly used templates (business cards, letterhead, presentation, banner, pocket folder, postcard, website and social media graphics)​​

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Strong communication is at the heart of trust, engagement, and enrollment. At G&D Associates, our dedicated team of seven partners with your district to take on the heavy lifting of marketing and communications. From planning and branding to day-to-day management, we deliver comprehensive support tailored to your district’s unique needs.​

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What We Offer

 

Website Support

• Comprehensive review and adjustment guide with step-by-step instructions

• Ongoing copywriting, graphics, and image support

• Direct collaboration with your webmaster to ensure seamless updates

Social Media Management

• District-level Facebook management: monthly schedules, targeted campaigns, 3+ posts weekly, custom graphics/flyers, and page monitoring

• School-level support: graphics packages, banners, posting schedules, content training, and on-demand phone/email assistance

Press & Media Relations

• Proactive and reactive press release creation and distribution

• Development of talking points and media responses

Campaigns & Promotional Materials

• Enrollment campaigns: flyers, postcards, social media campaigns, website graphics, and more

• Quarterly and as-needed flyers and invitations

• Comprehensive district guide

• Quarterly postal newsletter to target communities, highlighting student/staff success, enrollment opportunities, and classroom windows

• Email newsletter templates with content support

Branding & Identity

• Rebranding or refresh: logos, color palettes, fonts, and templates (business cards, letterhead, presentations, banners, etc.)

• Branded handbooks, curriculum guides, signage, yard signs, window films, murals, and more

• Print coordination and management for all materials

Community Engagement

• Curb to Classroom® physical environment assessments and recommendations

• Online community surveys and in-person focus groups with families, staff, and community members

• Synthesis reports with actionable recommendations

• Secret Shopper calls/visits with detailed feedback and development advice

Professional Learning

• Promoting Schools course for staff

• On-demand coaching for leaders and school-level communication teams

 

Why Districts Choose Us

We don’t just deliver materials—we help districts build a sustainable communications culture. Our work strengthens trust, overcomes negative perceptions, and creates authentic “windows into the classroom” that highlight the incredible work happening in your schools. From day one, you’ll gain a responsive partner who brings creativity, structure, and capacity so your team can focus on what matters most: educating students.