Marketing & Branding
Far from just a change of visual identity, re-branding should be part of an overall brand strategy for a product or service. The main reason for a rebrand is to communicate a new message for an organization, alerting everyone that something has evolved.
Schools are always competing with other local schools and by marketing themselves they can not only increase public image and awareness but grow and maintain student attendance. There are many aspects to rebranding, this can be as simple as changing logo designs and color scheme to website redesign and an integrated marketing campaign. The main goal however, is to interest and attract parents and students.
How We Develop A Brand
The first stage of promoting your school effectively is to develop a recognizable brand that effectively promotes your organization. There are a number of key elements to developing a brand which include:
The brochures that you see on our site were all brand development brochures, they show quite clearly the "look and feel" that was developed for each school from there original more generic approach. Branding is typically a fun experience for schools and it serves to develop a sense of pride and belonging while helping with recruitment and school promotion.